Aloft lets guests skip the check-in desk

By Jerry Limone

Aloft Hotels is pilot-testing a service that enables guests to avoid the check-in line and head directly to their room. The service is being tested at the Aloft in Lexington, Mass.

Starwood Preferred Guest members who opt to participate in the program receive a keycard with RFID capability. On the day of a planned stay, a text message is sent to the guest’s mobile device with their room number.

Once at the hotel, guests can skip the check-in line and go straight to their room, where their keycard will unlock the door.

Starwood partnered with hospitality technology company VingCard Elsafe to launch the service.

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