Aloft Hotels is pilot-testing a service that enables guests to avoid the check-in line and head directly to their room. The service is being tested at the Aloft in Lexington, Mass.
Starwood Preferred Guest members who opt to participate in the program receive a keycard with RFID capability. On the day of a planned stay, a text message is sent to the guest’s mobile device with their room number.
Once at the hotel, guests can skip the check-in line and go straight to their room, where their keycard will unlock the door.
Starwood partnered with hospitality technology company VingCard Elsafe to launch the service.