BridgeStreet, a provider of corporate housing, introduced ApartHotels by BridgeStreet.
BridgeStreet described the new brand as a “midscale solution for executives, business travelers and vacationers seeking city center locations at an affordable rate.” The brand will cater to travelers seeking short and long stays.
“Our properties will be all about great sensory experiences, from the central ‘hearth’ around which guests can gather and connect with others, to the lobby and concierge; meeting facilities; fitness center; and cafe bar with a great food offering,” BridgeStreet CEO Sean Worker said in a statement.
Development will begin in Europe, then expand to the U.S., BridgeStreet said. The first ApartHotels by BridgeStreet location is scheduled to open in 2014 in Birmingham, England.
Other targeted cities are Paris, London, Zurich, Edinburgh, Frankfurt, Munich, Geneva, Brussels, Amsterdam and Barcelona.
Properties will be a mix of franchised, managed and leased operations, BridgeStreet said.