The U.S. hotel industry continued its slide in May.
According to the latest year-over-year data from STR, hotel occupancy fell from 63.1% to 55.7%. Average daily rate dropped 9.8%, to $97.03. Revenue per available room decreased 20.4%, to $54.05.
"Again in May, industry results were disappointing as they continued the downward spiral seen each month so far this year," said STR President Mark Lomanno. "While demand has not gotten any worse over the past several months, we are becoming increasingly alarmed at the accelerating decline in average room rates.
"Despite the dismal results throughout the first half of the year, we continue to expect to see better numbers this summer, at least compared to the dreary results to date."
New York was the only market to report a drop in ADR of more than 20%, reporting a 29.4% decline, to $201.13.
Detroit had the greatest decrease in occupancy, with a drop from 58.5% to 46.7%.
The Hawaiian island of Oahu had the smallest occupancy decrease, from 72.8% to 69.2%.
