Hualuxe, a hotel brand designed for Chinese travelers that was introduced by InterContinental Hotels Group in March, has signed management contracts for eight hotels in China.
The hotels range from 282 to 400 guestrooms and include properties in Shanghai and Beijing. The new hotels are expected to open between 2014 and 2016, and all are signed with owners who are working with IHG for the first time, IHG said.
IHG says the brand will “focus on the unique aspects of Chinese etiquette, the importance of rejuvenation, status recognition and enabling spaces that reflect local customs and heritage.” IHG intends to make Hualuxe an international brand.