Hotels Langham's Eaton brand repositioned to appeal to liberals By Danny King / November 13, 2017 Share 1 -- Langham Hospitality Group's Eaton brand will relaunch in Washington, D.C., and Hong Kong next year, positioned as part hotel and part gathering place for the creative community and political activists. In an effort to target politically liberal travelers, the brand, to be called Eaton Workshop, will feature amenities such as an on-site radio station, rotating art exhibits, a screening room, a coffee house and a yoga studio.Each hotel will have so-called "working clubs," which will include both individual and communal workspaces. The 209-room Eaton D.C. is expected to open next spring. The 465-room Eaton Hong Kong will have a soft opening in January and will officially open by next summer. That hotel, located in the city's Kowloon district, will include a two-story food hall, two recording-studio guestrooms and a rooftop pool."Eaton Workshop is a new global brand merging hospitality with progressive social change," the brand says in its fact sheet. "It will bring to the international market a hybrid model of a hotel and co-working members club, with an extensive content and programming agenda underscoring its core advocacy values at the intersection of arts and social impact."Heading the brand's makeover is filmmaker and producer Katherine Lo, the daughter of Hong Kong billionaire Ka Shui Lo, chairman of Langham Hospitality parent Great Eagle Holdings Ltd.Eaton Workshop will be designed toward environmental sustainability, with a focus on renewable construction materials, organic bath products and mattress materials. Some hotels will have rooftop gardens with wind turbines for power generation.Subsequent Eaton Workshop hotels are planned for San Francisco and Seattle.