Domestic hotel rates, occupancy and room revenue continued their fall in the third quarter, according to the latest data from STR.
In year-over-year measurements, occupancy dropped from 65.7% to 60.5%, average daily rate fell 9.8% to $96.84, and revenue per available room decreased 16.9% to $58.61.
For the first nine months of 2009, domestic occupancy fell 6.2 percentage points to 56.6%, ADR dropped 9.1% to $98.01, and RevPAR decreased 18.1% to $55.48.
"Third quarter U.S. lodging industry performance improved marginally from the first two quarters of 2009 but remained weak," said Bobby Bowers, senior vice president at STR. "The industry has now experienced five consecutive quarterly RevPAR declines and eight consecutive quarterly occupancy declines.
"Fourth-quarter comparables will be much easier, but we still expect negative industry RevPAR movement for the remainder of 2009 and most of 2010."
