Raleigh's new owners plan to bring brand to other cities

By Danny King
SBE Entertainment Group, operator of SLS luxury hotels in Beverly Hills and Miami Beach, is working with David Edelstein on launching a new boutique brand based on the newly acquired Raleigh hotel in Miami Beach.

SBE and Edelstein bought the 72-year-old Raleigh from Brilla Group for $55 million and will start a seven-month renovation next April. Brilla Group had owned the 105-room art deco property for three years.

“The Raleigh is a hotel that is truly representative of Miami Beach,” said Edelstein, who owns the W South Beach. “I want to transport the Raleigh’s trademark elements and adapt them to fit within different environments.”

SBE in June reopened the former Ritz Plaza Hotel as the 142-room SLS Hotel South Beach after renovating of the 72-year-old beachfront property. The hotel added 10 bungalows, including one designed by musician Lenny Kravitz.

The following month, SBE unveiled plans for its first SLS hotel in New York City. The 190-room hotel is scheduled to open next year at the corner of Park Avenue South and East 30th Street.

SBE will also reopen the former Sahara Hotel & Casino as the SLS Las Vegas Hotel & Casino in 2014.

Follow Danny King on Twitter @dktravelweekly.
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