Chinese tourists are more than twice as likely to factor in whether a hotel has an on-site spa in their booking decisions than Americans, Hilton Hotels & Resorts said in a report released Tuesday.
Of Chinese travelers polled, 84% said the inclusion of a spa was at least “somewhat important” in the decision to choose a particular hotel, compared with 52% of Australians, 37% of Brits and 32% of Americans.
Additionally, almost all of the Chinese polled said they were at least “somewhat likely” to use an on-site hotel spa, compared with 55% of Americans, according to the Hilton report.
As for spa services, Chinese tourists put far more emphasis than others on what Hilton called “results-oriented treatments” geared toward things like blood circulation and weight loss, while Americans and Australians put more of an emphasis on relaxation and stress reduction.
Such findings are relevant because China is expected to account for a growing proportion of hotel guests in the U.S. through the end of the decade, and many hotel chains are adjusting their services and products for Chinese guests accordingly.
The United Nations’ World Tourism Organization has estimated that China will account for about 100 million outbound tourism trips by 2020.
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