Hotels Travel is nothing to lose sleep over By Jeri Clausing / April 25, 2013 Share 1 -- The core of their business is sleep. So it's not surprising that luxury hotels are increasingly turning their attention to helping their guests get a better round of zzz's. It began a few years back, when many high-end hotels started offering things like pillow bars, where guests can select from an assortment of feather or foam, large or small pillows for their stay. Then many hotels started adding amenities like lavender pillow sprays, eye shades and earplugs. Yes, seeing earplugs on the bed can cause one to wonder if they made a wrong choice in accommodations, but we all know that noise, whether it be from an unruly child in the room above or slamming hallway doors or street life in cities like New York can be all too common even in the finest hotels. Now, some hotels are furthering that sleep-friendly focus, adding sleep specialists and stress-relief programs to help their guests relax. The Park Hyatt Beaver Creek Resort and Spa in Colorado, for example, has enlisted the "The Sleep Ambassador" Nancy Rothstein to launch Sound Sleep Initiatives that includes slumber kits with a sleep music CD, a sound sleep television channel, a menu of sleep-friendly food and beverages and -- ever-so important for sleeping in the high-altitude Rocky Mountains -- humidifiers and oxygen canisters. According to the National Sleep Foundation, 60% of adults report sleep problems a few nights a week or more, and a recent Harvard Medical School study found that one in four U.S. workers has insomnia. "At our hotel, we want to do everything we can to ensure our guests have a fantastic night's sleep so they have the energy to explore and enjoy all the great outdoor activities Beaver Creek has to offer," says General Manager Robert Purdy. The Park Hyatt is not alone in recognizing the difficulty many travelers face in relaxing. Marriott recently launched a stress-reduction program, and at Fontainebleau Miami Beach, Josie Ferla, director the Lapis Spa has put together a list of tips to help travelers sleep (avoiding jet lag by adjusting your internal clock, drinking plenty of water and -- naturally -- getting a massage top the list). Perhaps the smartest thing the Park Hyatt Beaver Creek did was provide more than 150 associates with training on the importance of sleep to help with their personal health, productivity and well-being. After all, anyone in the luxury hotel business knows a key to happy guests is happy employees.