For most travel retailers, the website is a critical tool to attract potential clients, get them intrigued and, ultimately, get them to book.
Here, Travel Weekly presents a series of fast-paced and informative e-books on best practices in online travel commerce: Routes to creating a great page, setting up a helpful search process and keeping clients focused throughout the booking process.
The first installment is "Three Routes to a Winning Homepage." To access the e-book, click here or on the image at the right.
The e-books were created by Maxymiser, a global firm specializing in website testing, personalization and multichannel optimization, as part of an ongoing effort to educate various business fields about how testing and optimizing elements of a site can ultimately increase sales and return on investment.
We'll publish Maxymiser's three travel-related books over the next month. The e-books take examples from several large travel suppliers in different segments. But whether you're a supplier or a travel agent, a big player or a small one, in an office or at home, we hope you can use the information in these e-books to inspire your site and increase your ROI.
Next up is "Four Routes to a Winning Search Experience," and the concluding e-book focuses on tips on refining the so-called "booking funnel."
On March 6, Maxymiser and Travel Weekly will host a webinar to talk about best practices in online travel, hosted by Travel Weekly Senior Editor Kate Rice and Maxymiser Vice President of Client Services Jared Polidoro. For more information about the free webinar and to register, click here.