You've enticed your prospective clients with an engaging and informative homepage. Next, they need to find the information they seek — information that will bring them one step closer to booking with you.
Here, Travel Weekly presents a series of fast-paced and informative e-books on best practices in online travel commerce: Routes to creating a great page, setting up a helpful search process and keeping clients focused throughout the booking process.
The second installment is "Four Routes to a Winning Search Experience." To access the e-book, click here, or on the image at the right.
The e-books were created by Maxymiser, a global firm specializing in website testing, personalization and multichannel optimization, as part of an ongoing effort to educate various business fields about how testing and optimizing elements of a site can ultimately increase sales and return on investment.
We're publishing Maxymiser's three travel-related books over the next month. The e-books take examples from several large travel suppliers in different segments. But whether you're a supplier or a travel agent, a big player or a small one, in an office or at home, we hope you can use the information in these e-books to inspire your site and increase your ROI.
The concluding e-book focuses on tips on refining the so-called "booking funnel."
On March 6, Maxymiser and Travel Weekly will host a webinar to talk about best practices in online travel, hosted by Travel Weekly Senior Editor Kate Rice and Maxymiser Vice President of Client Services Jared Polidoro. For more information about the free webinar and to register, click here.