Orbitz upsells users of Apple products

The Wall Street Journal on Tuesday reported that Orbitz's initial hotel displays for users of Apple computers sometimes feature more expensive hotels, because Orbitz found that Apple users spend as much as 30% more a night on hotels than Windows users.

The report reaffirms what Travel Weekly's editor in chief, Arnie Weissmann, wrote in his column in May. Weissmann also wrote that Orbitz has noticed behavioral differences among people with different browsers (Internet Explorer vs. Firefox vs. Google Chrome), and that Orbitz plans to build out results pages accordingly.

Below is a Wall Street Journal video discussing Orbitz's strategy.