Tour Operators Adventure Travel Trade Association splits into two divisions By Michelle Baran / September 28, 2017 Share 1 -- The Adventure Travel Trade Association (ATTA) has divided the organization into two divisions, one that focuses on the membership and trade organization and the other on events and services for the adventure travel industry.As part of this business restructure, current president and owner Shannon Stowell moves into the role of CEO while ATTA vice president of marketing and communications, Casey Hanisko, has been promoted to president of the business service division, which will oversee events and services as well as the day-to-day operation of ATTA. Hanisko has been with ATTA for five years. Luis Vargas has been named president of the membership and trade organization. He has previous experience at adventure travel companies that include The Clymb, Disney, and REI. Additionally, Jason Reckers is moving from managing director of ATTA to chief operating officer. Reckers has been with ATTA since 2005. The membership and trade organization is designed to create networking, business and trade opportunities. It currently serves more than 1,000 members in 100 countries, which are made up of tour operators, tourism boards, travel agents, accommodations and suppliers all with a vested interest in sustainable adventure tourism development.The business services division delivers a portfolio of events around the globe, including AdventureNEXT, which focuses on regional promotion and partnerships; AdventureELEVATE, a North American-based educational conference; and the Adventure Travel World Summit. The ATTA business service division will also offer to its partners specialized expertise in research, events, education, media, and promotion.Hanisko and Vargas will both participate in ATTA events. The membership and trade organization and business services division will be integrated within the larger association and will continue to work with current partners and members.