Tour Operators JetBlue Vacations unveils AI-powered itinerary builder By Michelle Baran / June 14, 2017 Share 1 -- JetBlue Vacations has enabled customers to receive a suggested itinerary -- including sites, activities and restaurants -- based on their preferences, with the help Utrip's artificial intelligence-based trip builder. To start planning, travelers go to JetBlue Vacations' site and enter their destination and travel dates in the Utrip portal. They then rate their preferences in 16 categories on a sliding scale to create a profile. Categories include budget, cuisine, art, culture and shopping. Utrip's artificial intelligence algorithm puts together a suggested daily itinerary with times and maps of the recommended hotel, sites, activities and restaurants. The Utrip partnership is part of a larger initiative at JetBlue to invest in or partner with tech startups. Utrip was identified as a partner by JetBlue Technology Ventures, a subsidiary of JetBlue. JetBlue Vacations offers packages to nearly 100 destinations in the U.S., Mexico, Central America, South America and the Caribbean. Members of JetBlue's TrueBlue loyalty program receive six points per eligible dollar when booking a JetBlue Vacations package and can pay using a combination of cash and TrueBlue points.