Signet Tours launches brand for English speakers

By Michelle Baran

Signet Tours, a Japan, China and Thailand specialist that joined the U.S. Tour Operators Association in March, has launched Super Value Tours, which will focus its operations on English-speaking clients.

Parent company Supernet Tours has been bringing Asian-American travelers to Asia for 10 years under the Signet Tours brand. Now, the El Monte, Calif.-based company is expanding into the English-speaking market with Super Value Tours, a brand that will offer all-inclusive, escorted tours.

"Super Value Tours is fully aware of cultural and behavioral differences of the two market segmentations and is ready to offer its products and services to meet or exceed the needs of English-speaking customers," the company said.

Agents can review availability on SuperValueTours.com, but must call to make reservations.

"We are looking into updating the website to actually allow the agents to make reservations [online], but this will take some time," said Luz Barrueto, vice president of sales and marketing.

She added that the company does not pay a standard commission, but rather makes incentive payments to agents. The incentive schedule starts at $150 per passenger (not per booking) and increases as the agent sells more.

"At the end of the year we extend an additional incentive bonus to the agencies that have extensively produced," said Barrueto.

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