Cruise Holidays has added a master franchisor for the Canadian province of Quebec in a deal with Groupe Atrium.
Groupe Atrium includes more than 90 Vasco Travel franchises and 40 members of Gama Travel, a consortium. It also operates a tour company called Premium Tours. Existing franchise and consortium members will keep their names.
Under the agreement, Groupe Atrium will translate all of Cruise Holiday's marketing materials from English to French.
With the deal, Cruise Holidays will have about 350 locations globally, including networks in Australia and the United Kingdom. For cruise news, follow Tom Stieghorst on Twitter @tstravelweekly.