FORT LAUDERDALE — Cruise Planners/American Express teamed up with Imagine Weddings and Events to create Destination Weddings by Cruise Planners, a wedding-planning service for shoreside ceremonies and celebrations in ports around the world.
The initiative was announced at CLIA’s Cruise 3sixty conference.
“This is a major step in the right direction for Cruise Planners because it allows our advisers to reach a completely new market and earn commissions for the wedding package, something not available for ceremonies that take place on a ship,” said Cruise Planners/American Express co-founder and CEO Michelle Fee.
While Cruise Planners agents will coordinate all reservations for travel and wedding packages, logistics for the nuptials will be handled by Imagine’s wedding specialists, according to Cruise Planners.
“We want our travel advisers to be that one-stop agent for all their clients whether it’s booking land excursions, cruise ship vacations or now fully customized wedding packages,” said Fee.
The partnership with Imagine follows a recent collaboration with Honeymoonwishes.com to create a travel registry website for honeymoons and other celebratory travel. The registry links directly from a Cruise Planners agent's website to a branded registry tool powered by Honeymoonwishes.com. Follow Donna Tunney on Twitter @dttravelweekly.