Agent Issues Travel Sciences unveils CRM tool By Nadine Godwin / September 24, 2007 Share 1 -- Travel Sciences, a Hartford, Conn.-based travel technology company, rolled out a free customer relationship management program for travel agencies that bundles a number of CRM elements into one offering. The product, called OpenTravel, bundles e-marketing, trip-planning, booking, itinerary-building and commission-tracking components. It also interfaces with GDSs and agency accounting systems.Joe Mazzarella, president and CEO of Travel Sciences, said the product was free because Travel Sciences expected to earn income by selling ads to travel suppliers."Think of Google," he said.The product integrates a number of social networking elements, too, Mazzarella said. Agents can call a client directly from the screen or send them instant messages. Other features include an integrated blogging capability and access to an agents-only community forum.OpenTravel is linked to Pegasus for hotel bookings and to Galileo for cruises and hotels. The aim is to make free links available to any supplier wishing to be connected, Mazzarella said. He said he expected that the tool would eventually be linked to all the GDSs.He said agents could access GDSs through OpenTravel.Mazzarella said any English-speaking agent anywhere could use the system now, adding that it would become multilingual in the future, perhaps as early as six months from now.For a fee, larger agencies, tour operators and others can obtain a license to use the software without ads.To contact the reporter who wrote this article, send e-mail to Nadine Godwin at firstname.lastname@example.org.