AdventureLink Travel has partnered with Travelport, making as many as 14,000 adventure travel products available on the Travelport Universal API and the Travelport Rooms and More website in the U.K. and U.S.
This is the first of what Kelly Tompkins, AdventureLink’s founder and CEO, says will be a series of partnerships with GDSs, online travel agencies and specialty websites that would deliver AdventureLink’s content to a highly targeted audience.
This is not AdventureLink’s first effort to target travel agencies. In 2009, it partnered with VAX VacationAccess to create an online booking engine for travel agents.
Tompkins took AdventureLink offline in mid-2010 to retool. In the past year, he has recapitalized the company and built direct connects to G Adventures, Intrepid Travel and other adventure tour providers.
Adventure travel is an $89 billion industry, and one that the Adventure Travel Trade Association estimates is growing 17% per year.
Adventure travel is highly experiential but also highly fragmented, with many small operators providing unique experiences.
Adventure travel can be physically active, but can also be focused on cultural exchange or engaging with nature.
AdventureLink sells experiences such as African safaris, cooking lessons in Italy, rafting the Colorado River or private sailing tours in Greece.
Tompkins founded LeisureLink and was part of the original team for GetThere.
Follow Kate Rice on Twitter @krtravelweekly.