Amadeus and Germany-based Hotel Reservation Service formed a strategic alliance to distribute HRS's hotel content through the Amadeus GDS.
The deal will add 250,000 hotels to Amadeus' distribution system, including more than 50,000 independent hotels previously distributed exclusively through HRS.
“Offering integrated access to HRS’s vast inventory of unique ‘non-GDS’ hotel offers via bookers’ preferred channels marks a milestone in our multi-source strategy to bring new levels of efficiency to the fragmented hotel distribution space,” Francisco Perez-Lozao, Amadeus' vice president of new businesses, said in a statement.
Amadeus said HRS is making its content available through a GDS for the first time.
HRS CEO Tobias Ragge said in a statement that the agreement “is a key milestone in our multichannel strategy to offer our hotel partners extended, integrated distribution reach from a single source.”
“By distributing our content through the GDS channel for the first time, we will make our hotel partners bookable through more than 91,000 travel agencies and over 65,000 airline sales offices that use the Amadeus system worldwide,” Ragge said.
Amadeus said travel agents and users of Amadeus' corporate booking tool will have access to HRS content by the second quarter.
Amadeus said agents will be able to shop for hotels from the GDS and HRS from a single screen.
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