EzRez changes company name to Switchfly

By Johanna Jainchill
San Francisco-based EzRez Software has been renamed Switchfly.

Switchfly, provider of booking and loyalty-redemption solutions for travel suppliers and travel agencies, said the rebranding follows the company’s growth since its founding in 2003, and the recent acquisition of Topguest, which provided entry into the social media and mobile arenas.

“The Switchfly brand embodies the growing range of products and services our company offers across several channels,” Daniel Farrar, CEO of Switchfly, said in a statement.

Switchfly said that its clients include American Airlines, American Express, InterContinental Hotels & Resorts, JetBlue, PayPal, Starwood Hotels & Resorts, and United Airlines.

Follow Johanna Jainchill on Twitter @jjainchilltw.
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