Sandals Resorts International introduced Grand Pineapple Beach Resorts as the fourth brand in its portfolio, to join Sandals, Beaches and the Royal Plantation Collection. Sandals called Grand Pineapple a "value-oriented" brand.

Two existing resorts will be reflagged with the new brand. The 180-room Grand Pineapple Beach Resort on Antigua's northeast coast will become the Grand Pineapple Beach Antigua, and the 65-room Negril Gardens in Jamaica will become the Grand Pineapple Beach Negril.

The new economy brand will target singles, couples, families and groups. All-inclusive rates will cover accommodations, meals, snacks, unlimited drinks, watersports and entertainment.

The new brand has been in the works for almost two years, said Sandals.

Adam Stewart, CEO of Sandals Resorts International, said that guests will book Grand Pineapple for value, "but they will return for the food, the welcome that the pineapple symbol has long represented and the vacation experience."

To contact reporter Gay Nagle Myers, send e-mail to gmyers@travelweekly.com.