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US Airways profitability plan includes cutbacks, focus on hubs

November 03, 2009

For weeks, US Airways CEO Doug Parker has been harping on the airline’s need to switch gears from survival mode to a profitable mindset.

Now the airline is on course to do just that, says Parker, by shedding money-losing routes and focusing on its core network.

The airline detailed plans last week to realign its operations, cutting some services to focus on key hubs of Charlotte, Philadelphia and Phoenix while pumping up its presence at Washington Reagan National.

At Washington Reagan, the carrier will soon operate nearly 230 daily flights to more than 60 destinations, as result of a recently negotiated slot swap with Delta.

The cutbacks include a 40% flight reduction at Las Vegas and the suspension of service to London and four other European destinations from Philadelphia, where it will also relinquish a recent Beijing route awarded by the DOT.

USAirways_A320_162x120Airline executives say they can no longer afford to keep current schedules for money-draining domestic routes such as Las Vegas or soft secondary transatlantic destinations such as Stockholm.

"They are eliminating nonprofitable flying," said analyst Darryl Jenkins, founder of the Airline Zone, an aviation industry economic website. "I applaud this decision. Las Vegas only makes sense for them during cheap fuel days."

And those days, say Jenkins and US Airways executives, are long gone.

In their conference call with investor analysts last month, US Airways executives cited the increasing and still-volatile price of fuel as a reason for their somewhat muted optimism for an industry turnaround through the rest of this year into 2010.

Still, US Airways says that the worst is behind it. Now is the time for a transition, Parker said.

"We have to get this industry back to profitability. The standard can’t just be survival. We passed that standard, but there is a higher standard out there."

As part of its restructuring, US Airways will reduce its staffing by approximately 1,000 positions across its system during the first half of 2010.

These reductions include approximately 600 airport passenger and ramp service workers, approximately 200 pilots and approximately 150 flight attendants.

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#12November 06, 2009
I have said since 2001 that this company has been mismanaged. I still remember when my old buddy Steve Wolf said the company was "doomed" when the government would not allow United to buy them out. Now he works for Chrysler. Doug Parker should have let U.S. Airways fail in 2005 but nooooooo he had to buy it. Then he wasted precious time and money pursuing an acquisition of Delta. Could you imagine the nightmare that would have befallen John Q. Customer? I firmly believe that if the average employee screwed up as badly as the corporate executives at our publicly traded companies they would be dismissed at the slight of the hand.
#11November 06, 2009
To #8, you cannot fly to LA from Reagan National because there is a regulation that limits nonstop flights from Reagan to 1250 miles, essentially Dallas. Nonstop DC LA flights are at Dulles and USAirways is focused at Reagan. USAirways would probably like to change that restriction and use their Reagan slots to serve the far west, but that would have a big impact on the service out of DCA to smaller cities.
#10November 05, 2009
#9...bravo! Because you said "the person", better grammar would have been to write, "...before he or she calls the managers idiots."
#9November 05, 2009
The person who made comment #6 might want to check their grammar before they call the managers idiots.
#8November 05, 2009
We live in Washington DC and have always been amazed that US Air did not run a nonstop to LAX from our city. We have so much need for that route -- they would be a shoe-in to fill every flight. They also fropped srvice from DC to Bermuda which used to be a nonstop 2 hour flight and was alwyas full in season. Now, anyone from DC, Va, Md, De or PA has to fly thru Philly to get to Bermud.But, of course, as others have said, this airline has gone down the tubes. Their mergee with America Waest was a disaster from the customer side, and customer service at tis airline has been nearly non-existent. Th flight attendants are openly critical of the airline's policies and have no concern about voicing their unhappiness to passengers. Why don't they kick out the management team and do what every other company does: The Board insists on a profitable operation ina highly competitive marketplar
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