Vacation.com said its members will benefit from a "significant increase" in the diversity and number of free, supplier-funded marketing pieces included in the 2010 schedule for Engagement, the organization's direct mail and email consumer marketing program.

The Engagement program turns exclusive offers from preferred suppliers into professionally designed consumer direct mail and email promotions with the member agency as the sole call to action.

For 2010, more than 30 million of these promotions will be sent for free, giving Vacation.com members greater opportunity to market their services to clients as well as increase their preferred-supplier revenues.

"The support Engagement receives from our preferred suppliers is unprecedented," said Stephen McGillivray, Vacation.com's vice president of marketing and public relations. "They know that Engagement works at motivating clients to contact our member agents and purchase travel.

"Members enthusiastically use this free benefit," he added. "With consumers watching their vacation dollars more closely, our members know it's essential to market relevant offers that speak directly to their clients' lifestyles."

More than 35 preferred suppliers are included in the 2010 schedule, including new suppliers Delta Vacations, Cruise West and Paul Gauguin Cruises. In total, more than 120 direct mail and email promotions will be sent to travelers throughout the U.S. and Canada in the upcoming year.

Available free to all member agencies, the Engagement program was enhanced last year to include the use of Digital Variable Printing, personalized URLs and the opportunity for each agency to acquire new customers from a database of travel-interested consumer prospects.

Vacation.com members can visit AgentNet to download the complete 2010 Engagement calendar or to enroll in the program. All other agents can visit www.joinvacation.com to learn more about the group.