ORLANDO -- Newsletters distributed via e-mail can be powerful marketing tools, and one seminar at the Travel Weekly Conference here this spring will be devoted to showing delegates how to get the most mileage out of them.

Chelle Yarbrough, president of Crossover Consulting in Cedar Glen, Calif., will be the presenter in a session called Newsletters in the E-Mail Mode. She has agreed to tackle questions like the following:

What can your agency hope to accomplish by promoting and communicating in this way?

How do you launch such a newsletter?

And, perhaps most delicately of all, how can you make clients happy to receive one more message in their e-mail boxes?

Yarbrough's session is set for the afternoon of April 29.

The 2001 Travel Weekly Conference on technology is set for April 29 to May 1 at Disney's Coronado Springs Resort in Orlando. The room rate is $147, single or double, with a cutoff date of March 28; in order to get the rate, call (407) 939-1020 to book and mention plans to attend the Travel Weekly Conference.

The early-bird registration is $450, effective through March 29; the full rate after that date is $500. Other registration fees are $275 for the second registrant from a delegate firm; $305 for an exhibitor, and $200 for a one-day registration.

For more information, call (800) 889-5254. To register for the event, go to www.b-there.com/twconference2001.