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JetBlue partners with coat-checking service

(Airlines, Airports) Permanent link
CoatChexFor all of us who climbed aboard flights this past winter, trying to stuff a down parka or an overcoat into the crammed overhead bins, it is sweet relief to ditch the winter coat at home.

JetBlue is thinking ahead, however, to when the weather turns cold again. The carrier has partnered with CoatChex, a ticketless coat check service in the main marketplace area at its Terminal 5 at New York's Kennedy Airport.

There’s no claim ticket to lose and no long line to stand in, thanks to mobile technology and smart tags that grab the necessary information.

Passengers step up to a digital kiosk and enter phone number, initials and other details. They then smile for a quick photo and they’re done.

When passengers deplane, they provide the last four digits of their phone number. Staff confirms identities by checking photos and then hands over the winter attire.

CoatChex plans to add a centrally located kiosk this fall to supplement its current kiosk.

Rate to check a coat is $2 a day, $10 a week.

CoatChex has been doing this for several years at concerts, sporting events, malls, theaters, conferences and stadiums.

— Gay Nagle Myers

Flight attendant has a good standup act

 Permanent link

A little bit of levity to spice up the boring flight safety announcement goes a long way, as Southwest Airlines' flight attendant Marty Cobb proved in a video that went viral.

 

According to her Facebook page, Cobb has been with Southwest since 2006. She made the video three months ago during a flight to Salt Lake City.

She's done the routine on many flights, but often changes the wording.

"Safety is our first concern, but we can still have fun with it," Cobb said.

— Gay Nagle Myers


 

The humble pigeon stars in JetBlue ads

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JetBlue's newest ad campaign positions the lowly pigeon as the ultimate frequent flyer that does not receive the respect it deserves.


"With JetBlue's 'Air on the Side of Humanity' campaign, we showcase the challenges of modern air travel by giving a voice to the most overlooked, unappreciated frequent flyers of all — pigeons," said Lisa Borromeo, JetBlue's director of brand management and advertising.

The campaign delivers narrative from the perspectives of a pigeon that draws playful comparisons on how people are treated by other carriers, including cramped spaces, limited snacks, flying on someone else's schedule and the feeling of being ignored.

The month-long campaign launched April 2 with TV spots in Boston, Fort Lauderdale and New York and across social media. An interactive mobile media game allows people to pretend to be a pigeon.

"Today's conventional branding blends together. JetBlue had the opportunity to make a statement against the competition by showing the brand's alignment with humanity and by reminding consumers that there is a better way to fly," Borromeo said.

— Gay Nagle Myers 

DoubleTree takes cookie to the next level

(Hotels) Permanent link
Doubletree cookieSome hotel companies sell their beds, mattresses, linen packages and bathrobes to guests.

DoubleTree by Hilton is going the edible route.

To celebrate the more than 300 million straight-from-the-oven chocolate chip cookies that have welcomed guests to its hotels for more than 25 years, DoubleTree will launch its online store, DoubletreeCookies.com, in late spring as part of its year-long "Cookie Care" campaign.

The product line will include, of course, the cookies (a tin of six for $10.95, although they won't be warm), cookie dough and recipes for cookie cocktails (think chocolate chip martini).

There will also be cookie apparel with the cookie logo, such as aprons for adults and onesies for infants.

DoubleTree fiercely protects its cookie recipe. A select group of bakeries around the world hold the secret recipe to ensure that every guest gets the same cookie at every hotel.

Each cookie weighs more than two ounces and has an average of 20 chocolate chips, which translates to more than one million pounds of chocolate chips every year.

DoubleTree said it donates more than 1.2 million cookies a year to police, firefighters, food banks and homeless shelters.

The Cookie Care campaign will offer the cookies at events in cities around the world this year, and consumers have a chance via social media channels to answer the question "Who else deserves some Cookie Care?"

— Gay Nagle Myers

Air New Zealand features swimsuit models in safety video

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Air New Zealand has taken its latest inflight safety video to new heights, thanks to a collaboration with several bikini-clad Sports Illustrated swimsuit models featured in SI's 50th anniversary issue.

 

The "Safety in Paradise" video, which was shot in the Cook Islands, will debut on the carrier's flights at end of the month.

Earlier Air New Zealand safety videos featured Betty White and other octogenarians in "Safety Old School Style" and Richard Simmons in "Mile High Madness."

The new video uses four models to deliver information to passengers. Supermodel Christie Brinkley (hard to believe she's 60) makes an appearance.

— Gay Nagle Myers
 

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