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Photo of swimsuit model rankles some SWA flyers

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It was bound to happen. Some Southwest Airlines customers are not happy with the newest addition tBlog-SWAo the carrier’s fleet.

They don’t object to the Boeing 737 itself, but to the giant bikini-clad image of Sports Illustrated cover model Bar Refaeli painted on the fuselage. The photo of Refaeli on the plane is part of a promotional deal to tout the magazine's annual swimsuit issue.

The carrier's blog is full of comments pro and con. Some labeled the image as pornographic, "hardly the epitome of the friendly, down-home airline I’ve grown accustomed to," one customer blogged.

Another said it was "a true sign of marketing genius. This is Southwest being Southwest, having fun, not taking themselves too seriously, willing to take risks."

Whatever. The paint job is temporary and will be removed within a few months when the promotion ends.

-- Gay Nagle Myers

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People need to grow up. But as you said, it was to be expected, how many calls for cancellation does SI receive EVERY year when the issue comes out.But sine Bar is from Israel and WN does not fly there, it might be a bit of false advertising! But I do imagine seeing her aloft from a neighboring plane would be pretty impressive!
Posted by: marketing( Visit ) at 3/5/2009 7:19 AM


She has clothes on and she looks great. What is the big fuss!! Maybe the next one could be off the fireman's calendar or similar!!
Posted by: marketing at 3/5/2009 9:10 AM


Isn't Southwest doing well financially?? Not sure why they have to 'promote the magazine' by painting that photo - probably doesn't hurt their sales/amongst the men/but whatever works, I guess.
Posted by: marketing at 3/5/2009 9:37 AM


A true sign that whoever approved this marketing deal has no idea of how many people this has offended. Advertising is a forum to increase awareness which then increases sales/profit. There will be no sales from me. I say if you are offended by this then the best message to sent to the airlines is to BOYCOTT!!!
Posted by: marketing at 3/5/2009 9:55 AM


Personally I would prefer the fuselage adorned with the image of Denzel Washington. Perhaps SouthWest should consider a customer survey about future fuselage decorations !
Posted by: marketing at 3/5/2009 3:02 PM


I love this. do you have fan facebook page for your site?
Posted by: cheap dresses( Visit ) at 4/7/2012 6:44 AM


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