Hire clothes, either new or pre-worn, instead of lugging (and possibly losing) heavy luggage while traveling.
That's the Zero Baggage concept, the brainchild of Toronto entrepreneur Catharine MacIntosh, who hopes to launch the program simultaneously on Australia’s Gold Coast and in her hometown next year. She views her primary market as Australia backpackers who would be happy to wear pre-worn clothes.
Travelers would book the clothes online before departing and have them waiting in the hotel room upon arrival. She vowed to keep the costs reasonable.
The move will appeal to travelers because it is energy-efficient, will save time wasted in airport lines to check bags and will ease worries over lost or stolen bags, according to MacIntosh.
It might not fly with the corporate market, however, where power suits define success.
-- Gay Nagle Myers