Carnival Corp. brands have been using Facebook to reach consumers about safety measures on its ships and to offer condolences to the passengers and crew of the stricken Costa Concordia.
In addition to Costa Cruises, Carnival Corp. owns the Carnival Cruise Lines, Princess Cruises, Holland America Line and Cunard Line brands, as well as several others.
Costa has been using its Facebook page to direct people to official statements about, for example, ongoing rescue operations on the Concordia. A post on Wednesday afternoon linked to a statement regarding environmental issues.
Other Carnival Corp. brands posted statements on their Facebook pages over the weekend expressing thoughts and condolences for passengers and crew of the Concordia, which capsized off the coast of Giglio Island in Italy.
As of Wednesday, the official death toll from the accident stood at 11.
Carnival Cruise Lines published several Facebook posts related to safety issues onboard its ships. On Tuesday at 10 a.m. it wrote: "We know a lot of you have posted questions about evacuation and emergency procedures and training on cruise ships … All Carnival Cruise Lines vessels meet or exceed international safety and training requirements. All of our ships also conduct emergency response drills every three to six months with the U.S. Coast Guard."
It added: "All of our ships comply with international rules that require [lifeboat drills for passengers] to be done within 24 hours of departure and in almost all cases, Carnival Cruise Lines' ships do it prior to sailing."
It addressed navigation systems in a post that received more than 1,000 comments and nearly 3,000 likes within 24 hours. "Our ships are equipped with two independent depth sensors that can detect variations in ocean floor depth," it said. "Further, we have several radars, GPS, electronic charts, gyros, etc., for safe navigation in all conditions."
On Wednesday afternoon, the line posted a link to its safety video, which it said is shown onboard all Carnival Cruise Lines ships. Within three hours, the post had received 1,384 likes and more than 460 comments.
Princess Cruises on Tuesday evening, Cunard Line Wednesday morning and Seabourn and Holland America Wednesday evening, posted similar safety-related statements on their Facebook pages. "We want to assure everyone that the safety of our passengers and crew is our constant focus and top priority," Princess wrote.
Non-Carnival Corp. brands had not written safety-related posts on their pages, but several responded to the disaster over the weekend. Norwegian Cruise Line wrote on Jan. 14 that "our hearts and thoughts go out to the guests, officers, crew and families of Costa Cruise Line at this difficult time." And the three U.S. Royal Caribbean Cruises Ltd. lines posted that "we are saddened by the news from Italy of the Costa Concordia."