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Hotels, awards and cookies

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Cookies can be marketing, too, according to Eric Danziger, president and CEO of Wyndham Hotel Group, when he accepted the Albert E. Koehl Lifetime Achievement Award in advertising and marketing at the 55th annual Hospitality Sales & Marketing Association International’s Adrian Awards.

The event was held before an audience of more than 800 at the Marriott Marquis in New York's Times Square.

EricDanzigerAdrianAward2012Flo Lugli, the executive vice president-marketing for Wyndham Worldwide, introduced Danziger and noted that during his tenure at Doubletree Hotels, he had created what has become the signature chocolate chip cookies, offered to every guest at check-in.

”Year after year,” said Lugli, “the cookie was on the chopping block, but he saved it."

Lugli added that the answer to a recent $1600 question on Jeopardy was: "The treat provided to every guest at Doubletree Hotels."

"When the contestant said cookies," she said, "host Alex Trebek corrected them, saying ‘chocolate chip cookies.’”

In accepting the award, Danziger recalled the cookie anecdote and said, “Every guest interaction is a marketing opportunity.”

The Winthrop W. Grice Award for public relations excellence, first awarded in 1989, was given to Mary Gendron, president of Middleton & Gendron Brand Communications, an agency specializing in travel.

The “Best in Show” awards were as follows:

* Advertising: Hilton HHonors Loyalty program for “Experiences Worth Sharing” campaign

* Public Relations: Laura Davidson Public Relations for grand opening of the CRUSH teen night club at Atlantis in Paradise Island

* Digital Marketing: InterContinental Hotel Group for “Concierge Insider Guides” iPad app.

Platinum awards for excellence in those categories were also distributed. The winners are selected from a field of nearly 1,000 entries. 

Also honored were the previously named  "Top 25 Most Extraordinary Minds in Sales and Marketing." The annual list recognizes the "best of the best" in the hospitality, travel and tourism industries as selected by senior industry executives.

-- Harvey Chipkin


A 'Great' ambassador

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A "Great" marriage of fashion and tourism: VisitBritain announced yesterday that designer Victoria Beckham would be an international ambassador for the "Great" Britain campaign.

greatcampaignThe campaign is a four-year, 100-million-pound investment in promoting Britain and a confluence of events there, including the Diamond Jubilee, the Olympics.

Beckham, wife of footballer David, the former "Posh Spice" girl in the Spice Girls band, fashion plate and designer in her own right, will play a leading rolle in the "Fashion is 'Great'" element of the campaign; she'll shoot a short film in support of the campaign, and the campaign will feature one of her designs, according to a statement from VisitBritain and the British Consulate-General of New York.

Beckham, on the left side of the train doors, posed yesterday with other fashion types -- it's Fashion Week in New York -- in front of a Union Jack-wrapped subway train for this photo, snapped by Patrick Demarchelier.

Mob Museum opens in Las Vegas

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Just in time for Valentine’s Day comes the opening of the Mob Museum in Las Vegas, a $42 million survey of the American gangster.

In an ironic twist, which was not lost on the museum’s designers, Feb. 14 marks the 83rd anniversary of the Valentine’s Day Massacre in Chicago, where members of George "Bugs" Moran’s gang were murdered by Al Capone’s rival thugs posing as police officers.

The museum is housed in 17,000 square feet of exhibit space in a former post office and courthouse in downtown Vegas.

— Gay Nagle Myers 

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