The Six Flags amusement park chain is known for its hair-raising roller coasters.
The company hopes to be known for its haircutting, too.
The first Six Flags Rollercoaster Cuts, a children's boutique and hair salon, will open in West Hartford, Conn., on March 14. The company said the salon would offer a "multi-sensory haircutting experience for kids of all ages."
Themed cutting stations will feature coaster cars equipped with a flat-screen TVs showing videos of Six Flags rides and attractions. While shampooing, kids will have the option to sit straight up in a traditional chair or lie flat on their backs watching point-of-view camera angles of Six Flags coaster drops.
Six Flags characters will meet and greet children -- including Mr. Six, the old man with a bald head, thick glasses, a tuxedo and maniacal dance moves. Mr. Six starred in Six Flags TV spots a few years ago, and it looks like he's making a comeback.
With the company posting net losses in 2007 and 2008, Six Flags apparently felt that it needed a fresh hook. Operating kids' hair salons is an intriguing idea. The stores could be an effective way to promote Six Flags parks while providing a new revenue stream.