Travel Jonze was laughing out loud at this clever YouTube video from the folk-country band Sons of Maxwell, which details the band's experience with United after one of their checked guitars was broken -- apparently when baggage crews were flinging it around on the tarmac.
According to a link from the video, band frontman Dave Carroll said United would "do nothing" to compensate him after his $3,500 guitar was damaged on a flight to Nebraska. He said he watched from a window as baggage handlers threw the guitar cases around during a layover in O'Hare.
The catchy chorus on the video ends with: "I should have flown with someone else/or gone by car/'cause United breaks guitars."
The video has received 2.6 million hits.
In another example of the power of viral video, in a followup video Carroll said that United "generously, but late" offered him compensation for the broken guitar. He suggested that the airline send the money instead to a charity of their choice. He also said that a Part 2 video was in production.