Talk about trying to turn lemons into lemonade.

The Keating, a boutique hotel in San Diego that was recently featured in an episode of Fox’s “Hotel Hell,” has unveiled a custom suite designed by “Hell” host and celebrity-screamer-chef Gordon Ramsay.

The Gordon Ramsay Victory Suite includes a master bedroom, wet bar and a Jacuzzi designed by iconic Italian car designer Pininfarina. The suite also has a Bang & Olufsen entertainment system that includes two flat-screen TVs.

Eddie Kaen, who opened the 35-room hotel in San Diego’s Gaslamp Quarter five years ago, had a bit of a Ferrari fetish. Kaen redesigned the 122-year-old building’s interior to include lots of fire-engine red paint and sports-car inspired furnishings.

“Imagine if a 10-year-old boy designed a hotel,” mused Ramsay during the episode’s intro.

Ramsay went on to point out the hotel’s short-skirted waitresses and menu items such as chocolate pizza, and called the hotel the “twisted vision of a grown man.”

The hotel is apparently looking to get a return on its widespread, albeit not exactly positive, publicity.

While room rates start at about $250 a night and one-bedroom suites go for about $800, the Keating’s October weekend rate for the Victory Suite is about $1,100 a night.
 

— Danny King 

“Pan Am” the TV show no longer lives, as the ABC drama was canceled after one season. But the Pan Am candy bar is just getting started.

Praim Group — a food licensing, marketing and distribution company — has agreed to create and distribute a line of chocolate bars for Pan Am.

The bars will come in milk and dark chocolate, with a manufacturer's suggested retail price of $3.99.

Stacy Beck, director of brand development for Pan American World Airways, said the Pan Am brand has worked with Praim Group to “create designs that will resonate with anyone who loves history, aviation, airlines, nostalgia and great chocolate.”

Pan Am branding is also on luggage, handbags, carry-on bags and apparel.
 

— Jerry Limone