Talk about trying to turn lemons into lemonade.
The Keating, a boutique hotel in San Diego that was recently featured in an episode of Fox’s “Hotel Hell,” has unveiled a custom suite designed by “Hell” host and celebrity-screamer-chef Gordon Ramsay.
The Gordon Ramsay Victory Suite includes a master bedroom, wet bar and a Jacuzzi designed by iconic Italian car designer Pininfarina. The suite also has a Bang & Olufsen entertainment system that includes two flat-screen TVs.
Eddie Kaen, who opened the 35-room hotel in San Diego’s Gaslamp Quarter five years ago, had a bit of a Ferrari fetish. Kaen redesigned the 122-year-old building’s interior to include lots of fire-engine red paint and sports-car inspired furnishings.
“Imagine if a 10-year-old boy designed a hotel,” mused Ramsay during the episode’s intro.
Ramsay went on to point out the hotel’s short-skirted waitresses and menu items such as chocolate pizza, and called the hotel the “twisted vision of a grown man.”
The hotel is apparently looking to get a return on its widespread, albeit not exactly positive, publicity.
While room rates start at about $250 a night and one-bedroom suites go for about $800, the Keating’s October weekend rate for the Victory Suite is about $1,100 a night.
— Danny King