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British Airways: We'll relax you with kitten videos

(Airlines) Permanent link

British Airways in September will launch Paws and Relax, an inflight channel showing cute footage of cats and dogs.

The channel's purpose is to enhance the well-being of its long-haul customers by lowering heart rates and relieving stress, according to Richard D'Cruze, inflight entertainment manager.

British Airways claims that footage of cats, kittens, dogs and puppies soothes and relaxes passengers, in addition to being entertaining.

 

"It might sound barking [a reference to the the British expression 'barking mad,' indicating insanity], but there's lots of research to suggest that watching pets can enhance overall well-being," he said.

The carrier cited psychologist Richard Wiseman, who said that watching a video of a cute animal can reduce heart rate and blood pressure in under a minute.

D'Cruze said that the carrier has "sniffed out some fantastic content that is cute, comforting and sure to appeal to travelers of all ages."

The channel will include footage of the "Simon's Cat" cartoon, a segment on the secret life of cats and a video of America's cutest dogs.

— Gay Nagle Myers 

Soccer balls made from old SWA seats

(Airlines) Permanent link
SWA soccer ballSouthwest Airlines launched LUV Seat, a project to recycle 43 acres of leather from its old 737 seats into leather goods.

The carrier is donating the used leather to a non-profit in Nairobi to use the leather to produce shoes and soccer balls to be given to the local community, according to an announcement on its website.

Southwest also has partnered with a nonprofit organization in Malawi to develop a training program to teach school kids how to make leather items, such as backpacks, and generate proceeds for the school.

"With the pilot program of LUV Seat, we're embarking on a new vision of social impact through training, job creation and ultimately product donations," said Bill Tiffany, vice president of supply chain management.

The carrier is replacing the leather seats with a new seat called Evolve. The redesign to the lighter seat reduces the weight of each 737-700 by more than 600 pounds.

— Gay Nagle Myers
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