Seems that it isn’t just agents who are unhappy over an Australian travel insurance seller’s promotion, “The Travel Agent Is Dead,” which we blogged about on Friday.
Travel Guard, which is owned by Chartis, the underwriter for Sydney-based iTrek, responded to an email from Travel Weekly with this comment:
"The company that is sponsoring this promotion is an online Australian agency called iTrek that writes travel insurance business in Australia,” wrote Tom Zavadsky, Travel Guard's executive vice president. "ITrek is not a Chartis or Travel Guard company. Chartis is simply the underwriter, and has no role in the creating or executing of marketing programs for iTrek products.
"On Friday, Chartis informed the agency that the program is in poor taste and not a good fit for the Chartis brand. We have been in touch with our Australia regional team, and have requested that iTrek discontinue this promotion.
"In no way does Travel Guard endorse this marketing approach and believes this promotion is in very poor taste."
Travel Weekly had written to Travel Guard to try to clarify the relationship between Chartis and iTrek.
As of early Tuesday afternoon, iTrek was still running the promotion, which invites consumers to make 30-second videos around "The Travel Agent Is Dead" theme.
However, Chartis’ name and logo had been removed from the bottom of the promotion's web page.