Tripology, a lead-generation service for agents, said last month that it had signed a letter of intent to be acquired (after a previous investor declined to fund the company), but Tripology declined to reveal the identity of its white knight.

Supposedly the "deal is done," but the company is still playing coy. On Wednesday, CEO John Peters posted a rhyming riddle on its agent blog, under the subject "A clue or two from Tripology."

Following the poem, Peters went a little further.

"Do you need a hint?" he wrote. "This company will guide you from here to there. They know the world better than most; the places, the borders, the geographies. Like Atlas, the world is on their shoulders. You’d be hard pressed to find a person in the USA that hasn’t looked to them for travel guidance."

Check out the rhyme and see if you can spot the answer to the riddle. If you can’t, follow the advice from travel tech blog Tnooz and look at each stanza vertically.