Virgin Atlantic’s Richard Branson will dress as a flight attendant with shaved legs, makeup and high heels.

It’s going to happen on a Feb. 21 flight on AirAsia X from London Stansted to Kuala Lumpur as a result of Branson losing a "cross-dressing bet" to AirAsiaX chief Tony Fernandes, reports USA Today.

The two men laid a wager over whose Formula One team would place higher in this year’s rankings, and the loser was Branson.

Both men decided that the spectacle should go toward a good cause. The flight, not yet on sale, will be auctioned off for charity.

And passengers should expect a good time. Fernandes promised lots of  "memorable experiences and fun. Richard and I, being the characters we are, will inject unique things into it to make it a special flight."

-- Gay Nagle Myers