The Jamaica Tourist Board launched its "Jamaica in My Head" Facebook dance contest, geared to travel agents.

The JTB announced the contest following a "flash mob" performance for agents and tour operators during the recent Jamaica Product Exchange in Montego Bay. (In a flash mob, participants coordinate a time to gather in a public place, generally for a choreographed performance, then quickly disperse.)

To participate, agents log on to Jamaica's Facebook page to learn a choreographed dance routine, first performed at Jamaica's New York City flash mob last spring, from a step-by-step instructional video.

Agents can then upload their versions of the dance as an individual application or as an office team, which can include their clients, for a chance to win a grand prize trip to Jamaica, along with second- and third-place prizes.

The agent Facebook contest "is an exciting way to engage home-based and office-based agents and to reward them for their stellar work in showing Jamaica to their customers," according to Donnie Dawson, deputy director of tourism of the Americas.

"Jamaica would not have visitors without all of the agents working tirelessly to keep the destination top of mind with their clients," Dawson said. "Agents are such a vibrant bunch that we thought, what's better than to get them dancing!"

Agents and their dance teams have until Nov. 21 to upload their videos. A pair of judges will choose 10 finalists.

From the top 10, Jamaica's Facebook fan community then will select the top winner or winning team as well as the other winners.

The winners will be announced on Facebook, and their video will be featured on the JTB's website and YouTube page.

Prizes include roundtrip air and accommodations for a three-night stay.

 -- Gay Nagle Myers