A "Great" marriage of fashion and tourism: VisitBritain announced yesterday that designer Victoria Beckham would be an international ambassador for the "Great" Britain campaign.

The campaign is a four-year, 100-million-pound investment in promoting Britain and a confluence of events there, including the Diamond Jubilee, the Olympics.

Beckham, wife of footballer David, the former "Posh Spice" girl in the Spice Girls band, fashion plate and designer in her own right, will play a leading rolle in the "Fashion is 'Great'" element of the campaign; she'll shoot a short film in support of the campaign, and the campaign will feature one of her designs, according to a statement from VisitBritain and the British Consulate-General of New York.

Beckham, on the left side of the train doors, posed yesterday with other fashion types -- it's Fashion Week in New York -- in front of a Union Jack-wrapped subway train for this photo, snapped by Patrick Demarchelier.