Sandals Resorts is challenging Facebook followers to help "fire the CEO."
In a video message from Sandals CEO Adam Stewart, viewers are challenged to help Sandals' Facebook page reach 250,000 fans by encouraging friends and family to like the Sandals Resorts Facebook page.
Once this goal is achieved, CEO Adam Stewart will zipline over 1,000 feet above the Jamaican forest through a four-foot ring of fire.
While this daredevil feat might seem crazy to most, Stewart believes "for Sandals, anything is possible!"
"Sandals represents fun, getting out there, and having the best time of your life," he said.
— Gay Nagle Myers