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DoubleTree takes cookie to the next level

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Doubletree cookieSome hotel companies sell their beds, mattresses, linen packages and bathrobes to guests.

DoubleTree by Hilton is going the edible route.

To celebrate the more than 300 million straight-from-the-oven chocolate chip cookies that have welcomed guests to its hotels for more than 25 years, DoubleTree will launch its online store, DoubletreeCookies.com, in late spring as part of its year-long "Cookie Care" campaign.

The product line will include, of course, the cookies (a tin of six for $10.95, although they won't be warm), cookie dough and recipes for cookie cocktails (think chocolate chip martini).

There will also be cookie apparel with the cookie logo, such as aprons for adults and onesies for infants.

DoubleTree fiercely protects its cookie recipe. A select group of bakeries around the world hold the secret recipe to ensure that every guest gets the same cookie at every hotel.

Each cookie weighs more than two ounces and has an average of 20 chocolate chips, which translates to more than one million pounds of chocolate chips every year.

DoubleTree said it donates more than 1.2 million cookies a year to police, firefighters, food banks and homeless shelters.

The Cookie Care campaign will offer the cookies at events in cities around the world this year, and consumers have a chance via social media channels to answer the question "Who else deserves some Cookie Care?"

— Gay Nagle Myers

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