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NYC promotes family travel with Curious George

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Curious George NYCAdventurous cartoon explorer Curious George has been named the sixth New York City family ambassador by NYC & Company, the city's tourism-marketing organization.

The Curious George partnership is a joint effort with NBCUniversal, Houghton Mifflin Harcourt and PBS Kids.

The little monkey will highlight New York as a family-friendly destination.

In 2013, New York welcomed an estimated 16.7 million family visitors, up 3.1% over 2012 . They spent approximately $16.5 billion.

"Curious George is a beloved and amiable character known for his adventures," said Fred Dixon, president and CEO of NYC & Company.

The insatiably curious George will encourage family travel to NYC's beaches, zoos, aquariums, museums and parks.

NYC & Company is collaborating with 16 cultural institutions to create and distribute a Curious George activity sheet that encourages kids and their parents to use their five senses to explore each attraction, such as the Louis Armstrong House Museum, National Museum of the American Indian, New York Botanical Gardens, New York Transit Museum and Snug Harbor Cultural Center and Botanical Garden.

Curious George is appearing on bus shelters, on weekly social media posts highlighting fun facts about NYC, in commercials on TVs in taxis, and in digital media campaigns in Baltimore, Boston, Philadelphia and Washington, D.C.

Curious George follows the five family ambassadors for NYC that preceded him: Where's Waldo in 2013, the Muppets in 2012, the Smurfs in 2011, Dora the Explorer in 2010 and Sesame Street in 2009.

— Gay Nagle Myers 


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