The top European city for landmark-focused tourism is:
This page is protected by Copyright laws. Do Not Copy.

Oasis erodes pricing for other RCCL ships, says research firm

November 18, 2009

The Oasis of the Seas is hurting pricing for other ships owned by Royal Caribbean Cruises Ltd., according to equity research firm Majestic Research.

Celebrity's Solstice-class and Royal Caribbean International's Freedom-class cruise ships have experienced price cannibalization with the introduction of the Oasis, said Majestic.

In a note to investors, Majestic leisure analyst Matthew Jacob said pricing for Freedom-class ships was 7% higher than RCCL's other ships in the first quarter of 2010, down from 27% during the third quarter of 2009, the last full quarter prior to the Oasis launch.

Solstice-class premiums declined to 30% in the first quarter of 2010, down from 68% in the third quarter of 2009.

"While some investors are expecting Oasis to have a halo effect (lifting bookings across all RCCL ships), it appears that the ship is actually cannibalizing the rest of RCCL’s fleet," Jacobs said.

Jacobs also said that Oasis pricing was beginning to drop for the first quarter of 2010.

"The Oasis is garnering initially high premiums for the quarter because of the honeymoon period accompanying the launch of a new ship," Jacobs said.

"We expect the ship to continue to generate strong premiums throughout most of 2010; however, we expect Oasis’ premiums to drop significantly over time, as we have seen with other recent new ship introductions."

From 1 to 5 of 6 Comment(s)

Leave a Comment

#6November 19, 2009
Judging from the comments so far it seems the RCI compensated Cheerleaders are out in full force.
#5November 19, 2009
No news at all. Simple economics, why are they paying this Matthew Jacobs all this money for something that should have been known when first built the ship, it's just like a new car, after awhile the novelty wears out, and you begin to treat it like a used car.
#4November 19, 2009
The shake up will be for a while, but in the end I think Oasis will boost all cruise sales because it will be obvious even to a blind man that cruising is nothing like it was in the old days. I board Oasis of the Seas in four hours for one night and I am so excited I can hardly eat my cereal! Snow@sobercelebrations.com
#3November 19, 2009
Wait until the Allure of the Seas comes out
#2November 19, 2009
Doesn't this happen every time an innovative new ship joins a fleet? I think I'l keep my RCCL stock.
View All Comments

Leave a Comment

Comment Guidelines

Your
Comment:
characters remaining