Do hotel star ratings still matter?

Do hotel star ratings still matter?
The Broadmoor in Colorado Springs, Colo., is the only property to have held both the AAA Five Diamond and Forbes Five Star ratings every year since those groups began ranking hotels.

In the age of TripAdvisor, social media overload and independent properties that defy traditional luxury brand standards, some question the relevance of traditional star and diamond ratings. Others insist they're more relevant than ever.... READ MORE


A philosophy of stellar service
The Ritz-Carlton Denver became the first Denver property to win the AAA Five Diamond Award.

A philosophy of stellar service

Empowerment. It's a word the conversation kept coming back to as I interviewed luxury hoteliers about... READ MORE


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