U.S. President Barack Obama and other political leaders are among those participating in the first part of Mexico’s three-phase campaign to get North Americans traveling back to Mexico.

The first part of the campaign, entitled "Believe It," is running during the last half of June in major TV markets in the U.S and in Canada. In the U.S., ads will run in Boston, Dallas, Houston, Los Angeles, New York, Philadelphia, San Diego and San Francisco.

The campaign features "strong, impacting" statements from President Obama and other leaders, said the Mexico Tourism Board.

Phase two of the campaign is entitled "Welcome Back" and is designed to remind Americans of the "magical moments that bond them to Mexico," according to the board.

Phase three will be a co-op campaign entitled "Mexico -- It’s Time to Go" and feature deals and packages. The campaign will run through the winter season.

"Mexico is letting the world know that we are ready to welcome back travelers and continue to offer the beauty, culture, history, gastronomy, and pristine beaches our country is known for -- and of course, all within great proximity and at a great value," said Oscar Fitch, the Mexico Tourism Board’s CEO.