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  • Austria Destination Summit: Showcasing Austria - 1 of 11

    Austria Destination Summit: Showcasing Austria

    The Austrian National Tourism Office invited 60 travel agents from the U.S. and Australia for a Destination Summit in the cities of Salzburg and Vienna. The goal was to promote Austria as a main travel destination for a European journey. The summit began with a reception followed by a presentation by the Austrian National Tourist Office at the Salzburg Congress convention center. Photo by Thomas R. Lechleiter

  • Austria Destination Summit: Showcasing Austria - 2 of 11

    Austria Destination Summit: Showcasing Austria

    Astrid Mulholland-Licht, market manager of the Austrian National Tourist Office in Sydney, kicked off the summit's Destination Day with warm opening remarks and generous appreciation for everyone's participation.

  • Austria Destination Summit: Showcasing Austria - 3 of 11

    Austria Destination Summit: Showcasing Austria

    The next presenter, Birgit Potoschnig, head of international Market management of the Austrian National Tourist Office in Vienna, delivered a detailed explanation of the brand "Vacation in Austria."

  • Austria Destination Summit: Showcasing Austria - 4 of 11

    Austria Destination Summit: Showcasing Austria

    Michael Gigl, regional manager, USA and Australia, for the Austrian National Tourist Office in New York, delivered an insightful presentation of Austria including a condensed, yet comprehensive overview of Austria's extensive history.

  • Austria Destination Summit: Showcasing Austria - 5 of 11

    Austria Destination Summit: Showcasing Austria

    Gabriele Wolf, who handles product innovation for the Austrian National Tourist Office in New York, explained how Austria can deliver to any client an authentic European experience.

  • Austria Destination Summit: Showcasing Austria - 6 of 11

    Austria Destination Summit: Showcasing Austria

    Thomas Strobl, an Austrian musician and entertainer, was a special guest to the summit. Strobl gave several light-hearted performances explaining to summit attendees "Who is the most typical Austrian?". A truly entertaining addition to the day's itinerary, Strobl played the part of the "Typical Austrian," showing that Austrians are a friendly, calm, courteous, and humble people with a very sharp sense of humor.

  • Austria Destination Summit: Showcasing Austria - 7 of 11

    Austria Destination Summit: Showcasing Austria

    Gerhard Leskovar, marketing manager for USA, Asia and the Middle East for the Salzburg State Board of Tourism, presented the State of Salzburg as a year-round destination that offers a vast diversity of landscapes to explore for all types of travelers.

  • Austria Destination Summit: Showcasing Austria - 8 of 11

    Austria Destination Summit: Showcasing Austria

    Vienna Tourist Board's Thomas Bachinger showed attendees the highlights of Austria's capital city.

  • Austria Destination Summit: Showcasing Austria - 9 of 11

    Austria Destination Summit: Showcasing Austria

    Christina Kroll, B-to-B manager for Kitzbuhel Tourismus, offered highlights of the medieval town in Tyrol state, Kitzbuhel. The alpine town is widely considered to be one of the best ski destinations in the world.

  • Austria Destination Summit: Showcasing Austria - 10 of 11

    Austria Destination Summit: Showcasing Austria

    Destination presentations were then followed by a round-robin seminar and workshop. This allowed summit guests to meet face-to-face with multiple Austrian suppliers at the same time to get a complete sense of all the product offerings available to them and their clients. Photo by Thomas R. Lechleiter

  • Austria Destination Summit: Showcasing Austria - 11 of 11

    Austria Destination Summit: Showcasing Austria

    Heinz Holziger, head of tourism at the Albertina Museum in Vienna, gave his presentation to summit participants during one of the workshops. Photo by Thomas R. Lechleiter

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