Switzerland Tourism

We dream about a change of scenery. We need Switzerland.

Switzerland. Europe in a nutshell.

Switzerland is open again to fully vaccinated travelers!
Majestic mountains capped with everlasting snow. Turquoise lakes and emerald rivers fed by glaciers. Valleys of waterfalls that awe. Thermal waters that heal. Charming historic cities that aren’t crowded. Car-free mountain villages (where traffic is caused only by cows). Year-round skiing. Hut-to-hut hiking. Rare wines from vertiginous terraced vineyards. Fresh and fragrant air that energizes. You can find all this and more in Switzerland—an oasis of calm, good living in the heart of Europe that’s an ideal choice for post-covid travel. 

Susurros del Corazón Auberge Resorts Collection

Susurros del Corazón Auberge Resorts Collection

World's First Road Trip for Electric Vehicles

From beautiful palm tree-lined lakeshores to sparkling glaciers, medieval towns to vibrant cities, not only is the Grand Tour of Switzerland a fabulous way to discover the country’s top highlights and hidden gems, crossing 5 Alpine passes, 22 lakes, and 11 UNESCO World Heritage sites (no wonder it’s the number one road trip of the Alps), it’s now possible to do it in an electric vehicle thanks to the dense network of charging stations along the 1000-mile route. E-Vroom!

"Boutique Town" & Country

Set amidst mountains, lakes, rivers, and vineyards, our cities are the perfect blend of town and country, ideal for the culture lover who appreciates nature. Bucolic and charming, these “boutique towns” feature pedestrianized Old Towns dating back to medieval times, impressive modern architecture, countless museums and galleries, and rustic restaurants serving regional and seasonal specialties. And yet, in little to no time at all, you can go from walking along cobblestone streets to being atop a glacier; sipping a glass of Chasselas at a nearby winery; hiking along a panoramic trail; or relaxing on a steamboat cruise—all thanks to our excellent public transportation system.

Contact Us

For product updates and ways to improve your Switzerland knowledge, please download our new Sales Guide and visit our Trade Corner. Connect with us on our Private Facebook Group and for further information, do not hesitate to contact the Switzerland Tourism North America Trade Team