Trafalgar: Celebrating 72 Years of Innovation


Trafalgar reflects on 10 years of Be My Guest, the original local travel experience that changed the face of travel forever.

Oonagh and guests scavenge local produce along the coast of Lahinch, Ireland, near her seafood restaurant, Barrtra.

Oonagh and guests scavenge local produce along the coast of Lahinch, Ireland, near her seafood restaurant, Barrtra.

LEADING LOCAL SINCE 1947

Born out of the knowledge that destinations can only truly be brought to life through authentic local connections, Trafalgar’s Be My Guest experiences have reshaped the travel industry.

The Montferrier family on their Manor Farm near the famous Château de Villandry in La Giraudier, France.

Put simply, nothing connects you to the soul of a place like being invited into the home of a local. Whether it’s exploring a 1,000-year-old castle with an Italian aristocrat before enjoying some of his organic wine and a farm-to-table meal, or tasting olive oil with a local Sevillian family, connecting with locals is at the heart of real travel experiences. And Trafalgar’s Be My Guest hosts are at the center of every one.

Guests enjoying the sounds of bagpipes on the Wood’s 15th century historical farm in Kinlochard, Scotland.

Looking for a new way to foster real, powerful connections for guests that enabled them to capture the true essence of a destination, the first Be My Guest experience took place in Italy—still one of Trafalgar's most popular destinations—at a Sorrento lemon farm owned by the Esposito sisters, relatives of a Trafalgar Travel Director. Over a home-cooked meal and some limoncello, with the scent of lemons in the air and a coach full of delighted guests, it was swiftly apparent that the sisters' farm was just the kind of powerful, sensory travel experience guests were after. Fast forward a decade: Trafalgar offers all its guests the opportunity to experience Be My Guest. With the exception of a handful of cruise or city focused itineraries, every Trafalgar guest gets to experience the magic of Be My Guest for themselves, guaranteed. Each one-of-a-kind experience brings out the essence of a destination, one of the brand’s richest travel highlights. 81% of these are family-run, often multi-generational, and 15% operated by females.

The Muhoberac family teaches guests local folklore dances outside of their home in Osojnik, Croatia.

In an industry with so much choice, Trafalgar’s offering is truly unique. By choosing Trafalgar, guests will experience truly authentic local connections in a way no other brand can offer. Travel advisors and guests love the fact that these experiences set Trafalgar apart from other travel companies and provide life-changing experiences.

Guests scavenging for fresh produce along the coastline near the O’Brien’s Barrtra Seafood Restaurant near Lahinch, Ireland.

There’s never been a better time to take a trip with the world’s most awarded travel brand.

In Kinlochard, Scotland, guests are treated to a traditional Scottish whisky tasting at the Wood family’s historical farm.

The Montferrier family on their Manor Farm near the famous Château de Villandry in La Giraudier, France.

The Montferrier family on their Manor Farm near the famous Château de Villandry in La Giraudier, France.

Guests enjoying the sounds of bagpipes on the Wood’s 15th century historical farm in Kinlochard, Scotland.

Guests enjoying the sounds of bagpipes on the Wood’s 15th century historical farm in Kinlochard, Scotland.

The Muhoberac family teaches guests local folklore dances outside of their home in Osojnik, Croatia.

The Muhoberac family teaches guests local folklore dances outside of their home in Osojnik, Croatia.

Guests scavenging for fresh produce along the coastline near the O’Brien’s Barrtra Seafood Restaurant near Lahinch, Ireland.

Guests scavenging for fresh produce along the coastline near the O’Brien’s Barrtra Seafood Restaurant near Lahinch, Ireland.

In Kinlochard, Scotland, guests are treated to a traditional Scottish whisky tasting at the Wood family’s historical farm.

In Kinlochard, Scotland, guests are treated to a traditional Scottish whisky tasting at the Wood family’s historical farm.

A guest petting one of the Øvre-Eide family’s Norwegian purebred horses while visiting their livestock farm in Bergen, Norway.

A guest petting one of the Øvre-Eide family’s Norwegian purebred horses while visiting their livestock farm in Bergen, Norway.

Chef Fabio guiding our guests through his cooking at Isola Tiberina in Rome, Italy.

Chef Fabio guiding our guests through his cooking at Isola Tiberina in Rome, Italy.

Guests tour the olive trees at the Morillo family farm in Los Alcores, Spain.

Guests tour the olive trees at the Morillo family farm in Los Alcores, Spain.

5 Reasons Your Clients Will Love Trafalgar's Be My Guest Experiences

Exploring new places encourages your clients to take the time to not only stop and notice their surroundings, but also to take in the enriching culture they’re immersed in. Trafalgar’s exclusive Be My Guest experiences go beyond major cities and head for the hills where locals and natives alike can provide not only a new way of thinking, but insight into their daily lives and culture. Here are 5 reasons a Trafalgar Be My Guest experience is a MUST on your client’s next trip.

1. It’s exclusive to Trafalgar guests. Trafalgar was the first in the industry to offer this type of experience to guests over 10 years ago. There are now 100+ experiences across all seven continents Trafalgar visits, with all guests getting the chance to experience Be My Guest for themselves. They will not get this type of authentic local experience anywhere else.

A guest petting one of the Øvre-Eide family’s Norwegian purebred horses while visiting their livestock farm in Bergen, Norway.

2. They’re helping to keep local traditions alive. Every Be My Guest experience gives back to the community, ensuring that the local people and places and traditions remain thriving, healthy and vibrant, not only for today but into the future. Most Be My Guest experiences are located outside of cities, and we are proud that Trafalgar's visits have the power to truly change lives as we support family businesses, and therefore their livelihoods, many of which span generations. Through the JoinTrafalgar program and partnership with the TreadRight Foundation, our guests are making a difference in combating over-tourism and preserving the world’s beauty.

3. They’ll uncover the real soul of the place they’re in. Truly experiencing life like a local is rare. They’ll not only meet their host, but also get to talk with them, learn from them and dine with them through enriching experiences curated solely for Trafalgar.

Chef Fabio guiding our guests through his cooking at Isola Tiberina in Rome, Italy.

4. They’re not visiting Scotland. They’re dining at a centuries-old family farm. While most people find themselves searching the internet for the top sites to see in the cities they’re heading to, something they won’t often find is an experience with locals who offer an exclusive look into their daily lives. Be My Guest experiences provide something you can’t find on every tourism site.

Guests tour the olive trees at the Morillo family farm in Los Alcores, Spain.

5. It’s a life-changing experience. Be My Guest travelers experience not only a sense of renewed thinking, but also life-changing experiences that spark new ideas and insights into how the locals truly live, and how guests can take back these values and apply them to their daily lives. Uncovering the soul and culture of a place is one of the most rewarding and exciting experiences in life. With over 72 years in the industry, Trafalgar continues to maintain, support, and provide locals and guests with a one-of-a-kind experience.

Guests overlooking a lake in Bergen, Norway while visiting the Øvre-Eide’s livestock farm.

The Missionary Sisters of the Precious Blood, standing on their farm at the Monastery of Kloster Wernberg.

Guests overlooking a lake in Bergen, Norway while visiting the Øvre-Eide’s livestock farm.

The Missionary Sisters of the Precious Blood, standing on their farm at the Monastery of Kloster Wernberg.



With over 5 million happy guests and a 97% independently reviewed satisfaction rating, this award-winning company is the world's leader in travel. Ready to book your guests on Trafalgar? Click here.

Giada Landi poses in the family’s late 19th century home in Florence, Italy.

Giada Landi poses in the family’s late 19th century home in Florence, Italy.

Giada Landi poses in the family’s late 19th century home in Florence, Italy.