ancy Dunn, president of Aladdin Travel
& Meeting Planners in Winston-Salem, N.C., is underscoring her
commitment to clients by conducting airport security seminars at
various sites, with airport and airline representatives as guest
Using ticket-stuffers, broadcast e-mails and phone calls, the
agency drew 50 clients to its Greensboro, N.C., seminar and another
30 to its seminar in Winston-Salem, Dunn said.
Speakers were Ted Johnson, chief executive officer of the Piedmont
Triad Airport; Gary Spellman, from US Airways' Charlotte, N.C.,
office; Bob Jerome and Katherine Birdsong, both with Continental
Airlines' Greensboro sales office, and Debbie Arrett from Avis'
sales staff in Charlotte. Aladdin also has three in-plant
locations, and Dunn said it is likely she will hold seminars for
her corporate clients, as well.
Dunn's clients' questions reflected those on the minds of most
travelers in the first weeks after Sept. 11: What can be expected
with the new airport rules? How far in advance are flight schedule
changes going to be known? Will fares be going down for business
Dunn's commitment to clients was put to the test the week of the
attacks. Like many agencies, Aladdin Travel had clients stranded
worldwide, including about two dozen on the West Coast. The
stranded West Coast visitors decided not to wait for a flight and
called the agency to book one-way transcontinental car rentals,
When there were no more rental cars available on the West Coast,
Aladdin agents arranged cross-country car pools, she added. The
staff not only assisted affected clients but kept their families at
home updated, Dunn said. "We had agents who were the primary
contact between travelers and their families," Dunn said.
"We also provided corporate clients with reports indicating
which of their employees were stranded where."
Aladdin, which is affiliated with Giants and Hickory Travel
Systems, has a client mix of 70% corporate and 30% leisure,
including nonprofit groups, Dunn said.
-- Henry Magenheim
Nonprofit niche worth courting
laddin Travel & Meeting
Planners' group department handles travel for about 60 nonprofit
organizations, according to agency president Nancy Dunn. The
nonprofit group business is an important segment of her agency's
overall business, but at times, "nonprofit" translates into
not-for-profit business for the agency.
"If it is a nonprofit, and we're dealing with each member
intensively, the profit margin can be nonexistent, and you simply
hope you've won new clients," Dunn said.
The nonprofit business is not solicited, Dunn noted, and
advertising stems mainly from word of mouth. But if a
representative from a new group inquires about a trip, the staff
gives it serious follow-up, she said.
Aladdin supplies direct-mail pieces for use by nonprofits in
signing up participants. Such groups include schools and colleges
and those organized by individuals. Nonprofits also include
university boards of trustees, arts and symphony organizations.
The agency sends a staff member on about half the group trips --
especially those going overseas and those with "high-end" budgets,
Dunn added. In most cases, Aladdin is able to enlist the assistance
of selected ground operators for the nonprofit group's travel, she
Horizontes in San Jose, Costa Rica; Scandi Tours in Prague,
Czech Republic, and Gastaldi in Rome are among the firms with which
Aladdin works. Aladdin also has a meeting-planning team handling
professional and business organizations and incentives.
E-mail newsletters are sent weekly to the entire client list.
The company can be found on the Web at www.aladdintravel.com.
Resumes, Part 2
his is the second of a two-part
package of pointers on writing a resume. This segment takes you
through the resume itself, item by item.
• Resumes start with the present and work backward through
employment history. Employers want to know whom you have worked
for, the city and state and the dates you were employed. After
listing those basics, list your job title (this is a good place to
use boldface type), followed by a discussion of what you did in
explaining what you do or did at a job, try writing it out first as
if you were explaining it to a friend you hadn't seen in awhile.
You want it to sound really good, and you want the person to
understand what you do (or did). Then you can edit as
Be sure to include things like, "exceeded sales goals by X%," or
"was instrumental in," or "was promoted," and words like "developed
...," or "enhanced ..." or "increased ..." whenever possible. Talk
about things like customer satisfaction and the ability to think on
In some cases, it works well to list responsibilities as
bulleted items; for others, the paragraph style is more useful.
Remember, include all information on one page, no more than two.
Don't repeat the exact words to describe different jobs. No two
jobs are exactly the same, and you can be more creative than
• Improper use of verb tenses is a common problem on resumes.
Use the present tense for the job that you still have and use the
past tense for all the other jobs.
The general rule of thumb is to show employment going back 10
years; if you have more room, go a bit further.
• Next is your heading for Skills. This section is very
important. Besides listing your technical skills, such as Sabre,
Apollo, Microsoft Word, Excel, e-mail and Internet, list your
personal skills, such as team player, outstanding communicator, one
who works well under pressure. This also is the place to list any
other languages you speak.
• Your final heading is Education. If you are over the age of
25, don't list your high school. Employers want to see if you have
a degree and what it's for. It's OK to list a college even if you
have taken only a few classes. Put something like "general
education," unless you took courses in a specific program.
List courses or seminars that relate to the position you are
seeking. Also list computer training, if it's beyond the norm.
Provide the name of the college or school or course, then the city
and state and dates (dates can be optional).
Now save your new resume on a disk or two, and in your
Nancy Rush is the director of the western region for Travel
Solutions Group, a travel industry recruitment and placement firm.
She can be reached by e-mail at [email protected].